+1000 bakeries

from which we collect unsold bread and/or sell Pain de Minuit.

challenge

In a bakery, predicting demand remains a real challenge.
Some days, unsold bread piles up on the shelves at closing time.
Local food charities cannot always absorb these surpluses.
At the same time, bakers are looking to increase their average basket by offering new attractive products to their customers.

solutions implemented

With Pain de Minuit Collecte, we collect unsold bread from bakers across France, free of charge, when the baker is unable to donate it to local charities.

We brew Pain de Minuit beer from this unsold bread.

Pain de Minuit is then sold as a cross-selling product in these bakeries. It serves as a communication tool and helps increase the average basket by adding a product to the shelves that does not replace any other.