Sophie LEBREUILLY bakeries
and the Common Sense value that we share.
Sophie Lebreuilly is a bakery chain born in the Hauts-de-France region with the ambition
of being the favourite bakery of French families.
Challenge
Anticipating needs and sales and avoiding shortages is a complex exercise in a bakery.
It is common for unsold bread to remain at the end of the day and this unsold bread is
not
always needed by charities which prefer products that can be stored for
several days.
Solution implemented
Unsold bread from Sophie bakeries in the Hauts-de-France region is collected with Pain de
Minuit
Collecte.
A personalised edition of Pain de Minuit beer was co-signed and is sold in
Sophie LEBREUILLY bakeries. This initiative allows offering a quality beer to the brand's
customers, sharing the virtuous circle established by the collaboration and providing an
additional sale at the point of sale.
