lesaffre

and its Baking Center's.

Lesaffre is the world leader in yeast and baking products.
In its Baking Centers, Lesaffre conducts R&D trials. Bread is baked there every day to shape the breads of tomorrow.

challenge

Once the R&D tests are done, these breads become food waste.

solution implemented.

The breads from the Baking Center in Marquette-lez-Lille (59) are collected with Pain de Minuit Collecte.
A personalised edition of Pain de Minuit beer was co-signed to allow Lesaffre teams to offer and taste the Pain de Minuit beer produced from their unsold bread.