oxford bakery's

on the other side of the Channel.

Steven is a baker, a great artisan, with incredible energy.
His only flaw? He practises his profession on the other side of the English Channel, in England.
In 2022, he reached out to us so that we would collect his unsold bread and so he could sell Pain de Minuit in his bakeries.
We told him that ecologically and economically there was no benefit in doing so.

The logistics cost is too high: it is unfortunately better to throw away the unsold bread that he was unable to donate to charities.

That was before our founder Martin came across this exchange and decided to go collect his unsold bread, crossing the Channel propelled by winds on a kitesurf.
In July 2024, Martin and Théo set 2 world records by crossing the Channel with large containers on their backs, filled with Steven's unsold bread to promote Pain de Minuit Collecte.

Creating the future of sustainable brewing, yes.
But without taking ourselves too seriously.
Since our creation, we have never invested more than 0.5% of our turnover in advertising (an exception for a beer brand 😉)
With innovation and purpose, we try to inspire to promote the future of sustainable brewing.

The adventure told by the BBC by clicking here
The adventure told on France 2 news by clicking here