Sirha Lyon

brings together +500,000 professionals at its trade shows every year.

Sirha Food is the organiser of world-renowned events such as Sirha Lyon, Sirha Europain, Sirha Omnivore… They are essential meeting points, gathering places and sharing hubs for all players in this industry. Its visitors come to discover, get inspired and think about the profession and the opportunities of today and tomorrow.

Challenge

Bakery competitions are held at the trade shows. Demonstration breads are produced every day at these events.

Solutions implemented

Tailor-made solutions are set up with Pain de Minuit Collecte in the exhibition halls of these trade shows to capture the several tonnes of unsold bread and give them a chance to shine differently as Pain de Minuit beer, a few weeks later.
What a source of pride!